Visa aims to help simplify and secure digital payments with the Visa Digital Commerce Program (Visa DCP). Visa DCP is comprised of solutions that address core digital payment types, including unique transactions, stored card, and recurring payments. Solutions include Visa Secure Remote Commerce (Visa SRC) and Visa Token Service (VTS) for card-not-present transactions, as well as accompanying value-added services.
Visa Secure Remote Commerce: Visa’s implementation of EMV® Secure Remote Commerce standard, Visa SRC aims to provide a simple and secure card payment experience by optimizing the collection of payment details from consumers. Visa SRC transactions can benefit from the security of the Visa Token Service, and together these services form the foundation of Visa’s new digital payment experience.
Visa Token Service for card-not-present transactions: Visa Token Service offers another layer of security by replacing sensitive cardholder information, such as personal account numbers, with a unique digital identifier (a “token”) that can be used for payment without exposing a cardholder’s more sensitive account information. Transactions taking place with Visa Tokens allow for additional information such as device data that, on average, improved authorization rates 3.2%(1) and lowered fraud count rates 67%(2).
EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.
With Visa DCP, merchants can choose to benefit from Visa Token Service, replacing sensitive cardholder information with Token. Tokenization also provides increased protection from exposure to data breaches that occur elsewhere in the ecosystem.
Visa DCP aims to enable consumers to access their cards through a simple, password-less experience that is consistent across participating merchants.
Based on early trials, conversion for password-less experiences in Visa DCP could be as high as 92 - 94%  vs. today’s conversion rates for merchant guest checkouts
The removal of manual PAN key entry and storage, and the ability to replace PAN with tokens, can make these transactions more secure. Consumer credentials are stored securely and ready to pay conveniently when they need them.
EMV icon for SRC transactions and card art helps to build consumer trust in digital transactions.
Card credentials can update automatically if supported by the card issuer for Visa SRC and for merchant COF where stored with merchants enable Visa Token Service for their stored credentials.
Provide merchants and their consumers with optimized card payment experiences across digital commerce.
Increase platform security with network tokens and removal of PAN key entry.
Combat fraud in eCommerce, leveraging device-binding and consumer authentication.
Show support for digital payment standards.
Utilize Visa support for seamless integration.
Improve conversion rates with simplified card-based payments online, reducing friction for consumers, which can help improve conversion rates.
Increase sales with network tokenization that supports higher authorization rates with dynamic data, lifecycle management to reduce expired credentials, and value-added services.
Increase security by replacing PAN entry and storage with network tokens, increasing protection from data breach exposure.
Reduce costs and consumer friction with lower fraud rates seen from transactions with Visa Tokens
Support standards-based integrations towards cost efficiencies